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Media Monitoring and Releases

Published 12/18/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

PressKing offers a full package of online reputation and press release managing solutions. Users can monitor media, create and send press releases with photo and video media, and gain exposure among more than 200,000 journalists and bloggers throughout the world, with 80,000 located in the United States alone. PressKing offers a full package of features, allowing users to manage their media contacts and share press releases through Twitter or Facebook. After press releases have been sent out, the user can monitor progress with statistics and graph reports. Web analytic features allow users to see how they are doing by identifying trends in coverage, search engine optimization and audiences. Users can compare indicators and follow their PageRank while generating customized PDF graph reports for a detailed look at progress.

PressKing screenshot
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What is the history and popularity of the app?

Founders Charles Mignot and Thibaud Elziere created PressKing in November of 2010. The application was intended to be a press relations and social media management solution. Officially launched on November 29th, PressKing is currently available in multiple countries, including France, Germany, the United States and the United Kingdom.

What are the differences to other apps?

Gaining exposure and monitoring a business or professional’s online reputation is very important. The internet is a great resource when trying to gain fans or new clients. PressKing provides users with all the tools they need to not just send out information through press release but monitor progress and gauge how they are doing in the online arena. PressKing can also enhance press releases with media so the user can improve presentation.

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How does the web app look and feel to use?

PressKing uses a bold black and yellow color scheme that seems to say something about how a company or individual can stand out online using PressKing features. Each tool is simple to use, with pie charts that utilize bold colors such as orange, blue and green to depict progress. Users can put together professional, appealing press releases quickly and add to them with video or images with PressKing’s convenient editing tools.

How does the registration process work?

Visitors can become PressKing members by clicking on the white underlined “Create an account” link at the top right hand corner of the homepage. The user can choose from four cleverly named memberships by clicking on the corresponding blue “Sign Up” button in the column of their desired plan. The registration form asks for an email address and password. After entering the details and clicking the blue “Sign Up!” button at the bottom of the form, the user is advised that they must check their email inbox for a confirmation email to verify their address and begin accessing PressKing.

What does it cost to use the application?

PressKing offers four membership options to its users. If a user chooses to subscribe to any of the paid memberships, they get 20% off the yearly fee. The free membership is called the Joker plan and includes one press release per year social network distribution, one keyword, graph reports, one domain name, and three month results history. The Prince plan costs just under $40 per month and includes up to six press release per year, media database access, up to five keywords, five domain names and unending results history. The King plan runs just under $80 per month and upgrades to one press release per month, 10 keywords and 10 domain names. The Emperor membership costs about $300 per month and includes up to five press releases per month, 50 keywords and 50 domain names.

Who would you recommend the application to?

Any company or professional who is looking for a better way to gain exposure online can really appreciate PressKing. The features are easy to use and allow users to build attractive press releases with media and photographs and monitor releases after sending them.

  • Create press release that include photographs and videos
  • Monitor statistics with colorful graph reports
  • Select focus keywords
  • Review results history
  • Distribute press releases through social networks

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PressKing pricing

Most expensive plan (per month) : $299.00




PressKing on Twitter

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